Evaluation

Our media product does relate and conform to some conventions that you expect to see in horror films. For example in the kitchen when the main character is seen to be buttering toast, there is a red plate that is being used. This could signify the presence of danger upcoming. We have also used a significant event to be shown before the credits. This however helps the audience to relate and get engrossed into what we are showing without seeing the credits and getting a idea of what the film will be about from the title, rather than making their own mind up. We have however avoided social conventions in the horror genre, by using unusual sound on tension building events. Even though we avoided this is tension building events, we did use off angled shots to show that there is something wrong to the audience with out having to show them something obvious. I would say that we used a paced editing to fit in to the genre of this certain film. Silence is something we decided not to use on purpose, as we needed to make this 2 minute film as scary as possible.

Our media product reflects social classes on an equal level. This is shown when the main character is in the kitchen with her mother. Both the mother's camera shots as well as the main character's are on the same level. As the mother is taller it shows that she could have more power rather than the main character. We challenge stereotypes by making the villain totally someone different. The costume that the villain wears looks like a ninja's outfit but in the context that we use it in, it does look like a scary character. We have also questioned power in a room with the way that our film is represented. There is one room, where the mother is found dead, which has an effect on; it gives the walls a yellowy tint. This gives the room a lot of power as the audience can feel belittled as for seeing what happens in this room.

An independent institution would have to distribute our film. I think that our plot isn't mainstream enough and wouldn't be brought out into the cinema without a pilot screening. Warner Brothers would not distribute out film as it it too hard to grasp the concept of. Warp films could let us distribute the film for example. They would not have a problem with us and our plot as other distributing companies may want us t change some of the details in our film. I however, found an independent distributing company that distributes horror films. This means that for our age rating we could get as gory as possible and have a chance at being distributed. Warp films have distributed a film similar to ours called Hush.  

The audience for our media  product would be young people over the age of 15. The clothes that the main character wears suggest that she takes care of herself and isn't the type of person that lays about doing nothing with her life. Other people who have active lifestyles could be a possible audience type for our genre of film. The habits and hobbies of the main character Alexandra is to dance, horse ride, hang out with her friends, do her make up, do her hair and most importantly SHOP. The people that may like to watch films with this sort of character in would be people who like karma for people that deserve it. With the way that Alexandra is portrayed it shows that she is a bit snobby in the full film. Any age or occupation would be applicable. As long as they have spare time to watch our film. We sort of did post production into what sort of films that they like which was included in the Audience Feedback Survey which was essentially a questionnaire that allowed people to evaluate as well as get their own interests across as well.

I think that we have reached our target audience because of the questionnaire that we have done and got audience feedback from. In the column that we asked there age, all but one had picked the answer which was 15-25. The one person which had answered different was under the age of 15. We thought that the subject matter would interest our audience with parts of it being set inside a college which most people above that age would most likely be doing. In the audience feedback we had a comment saying  'the wood scene looked a bit jumpy, unless it was supposed to be like that'. This is what we were aiming for, we were aiming for the audience to feel quite confused and panicked just like the actor. 
Another thing that the audience were please about was the music which apparently fitted in quite well. The audience feedback showed that the improvements that we could make were filming in the woods on a night to make it more creepier.